Creativity is the Limit! Rich Media Trends

Creativity is the Limit! Rich Media Trends
Event on 2014-04-24 10:30:00
Brand marketers are looking for more creativity across the Belgian digital advertising landscape. Since nothing makes quite an impact like a Rich Media display, Adform would like to present their vision for how to push more creativity across the web. Join us for a special seminar to learn more about executing highly interactive online Rich Media campaigns!
Agenda:

10:30 – Welcome Coffee & Registration

11:00 – Event Starts

Dax, Business Development Director, Adform Based on his experience, Dax will focus on the local market and talk about how Rich Media is evolving the Belgian online advertising landscape also share an eye opening case study.

Jenny Stanley, European Rich Media Sales Director, Adform With mobile campaigns on the rise, Adform has developed an exciting new Rich Media showcase. Jenny's presentation will reveal how to execute highly interactive Mobile Rich media campaigns.

12:00 – Q&A

12:30 – Networking

at Holiday Inn Airport
Holidaystraat 7
Brussel, Belgium

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Successful Business Blogging

Successful Business Blogging
Event on 2014-05-12 10:00:00

Did you know that websites that have business blogs have 55% more web visitors? Did you know that websites that have a blog can generate up to 88% more leads than those that don't.

Perhaps you've heard about blogging but are unsure of where to start, what to write about and you're unsure whether it will be a worthwhile investment of your time?

Having a blog for your small business is a crucial part of your online marketing plan, and I'll show you why.

Join Tracy Stonard for a half day workshop where you'll discover how to blog successfully for your small business.

The workshop will cover:

-  The benefits of business blogging

-  How to create a successful business blog

-  Choosing what to blog about

-  How to promote your blog & build an audience

What you'll come away with:

-  Confidence of what’s required to create a blog that will win business

-  You’ll come away focused, energised and inspired

-  You’ll leave the course with a clear idea of the steps you need to take to build a successful blog.

Take advantage of our Early Bird offer, available for the first 10 people that book a place!

at Foxhills
Stonehill Road
Ottershaw, United Kingdom

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Social Media Marketing & Advertising April 2014

Social Media Marketing & Advertising April 2014
Event on 2014-04-22 13:00:00
Social Media Advertising & Marketing Strategy

Learn the most effective way to leverage your social media presence, create powerful messaging that converts and increase lead conversion. Our industry experts provide you with emerging strategies, ways to use the latest social tools and insight from successful social marketing campaigns. Learn why, how and when to use the social platforms that will be most effective for you.

Social Media Session One- Tuesday, April 22nd 1 – 4:30 pm 

Social Media Session TwoWednesday, April 29th 1 - 4:30 pm 

Social Media Session Three- Wednesday, May 6th 1 - 4:30 pm 

Check below for our special SEO/Social Media Package Rate! 

Social Media Session One: Social Media Strategy

Create a leaner more effective social media strategy. Most companies are currently engaging in social media so we’ll start by taking a look at what you have in place and see where we can optimize your current campaigns. We’ll show you how to set up and run analytics reports for Twitter, Facebook, LinkedIn, Pinterest and more with the goal of creating a more lean, effective overall strategy. We’ll look at what new and emerging strategies may be right for you to implement into your overall strategy. Learn which new platforms will be effective for you and your company and how to put them to best use. We will also show you how to create a social media schedule so you can seamlessly create and publish content when your audience reach is the highest.

# Hashtags & @ Mentions: Understanding Coded Brand Conversations for Facebook, LinkedIn, Twitter and Instagram.

SoLoMo: Social – Mobile and Location Marketing Leveraging Local, Review and Deal Sites. Yelp, Foursquare, Google Places, Living Social, Group On, Facebook Check-ins & Gifts and Facebook Graph Search.

 

Social Media Session Two: Social Media Advertising

Highly targeted and generally less expensive than Google AdWords, Social Media Advertising is a great way to create brand recognition, grow your fan base and create immediate consumer sales. Learn how to use Social Media in a more  way by creating advertising campaigns on Twitter, Facebook, Pinterest and LinkedIn.  Understand Facebook’s algorithm and Newsfeed Story Bumping for improved advertising ROI.

Facebook Power Editor: Learn how to save time by mass-editing ads and page posts across campaigns, accounts and pages, and bulk ad creation. Learn how to use Sponsored Results to buy ads in search results driving to your App, Page, or Place. Utilize conversion tracking to measure the ROI of your ad spend. We’ll cover Navigating the Power Editor, Campaign Dashboard, Image Library, Audiences and client billing. Conversion Tracking, Bulk Imports, Newsfeed Placements, Sponsored Search Results, Custom Audiences and Enhanced Campaigns.

Twitter Advertising: We’ll introduce the two main options of Twitter Advertising beginning with Self Service Ads for Small Businesses and Full Service Ads designed for Brands, Agencies and Large Businesses. We’ll then learn how to amplify the reach of a social advertising campaign with Promoted Tweets, Promoted Accounts, and Trends. You’ll learn about the unique elements of Twitter Advertising Campaign Targeting Options and Best Practices.

Introduction to LinkedIn Advertising: Learn how to set up a LinkedIn Advertising Account: Budgeting, Audience Targeting, Precision Targeting and the
different LinkedIn ad formats to best suit your business needs. LinkedIn Advertising Options including LinkedIn Self Service, Display, Text & Video Ads, Sponsored Updates, LinkedIn Marketing Solutions, Premium Display Advertising, LinkedIn Sponsored InMail and Content Advertising.

 

Social Media Session Three: Optimization, Analytics, ROI and More

Understand if your ads are returning your investment and identify key opportunities to optimize future ad spend.

Analysis, Monitoring and ROI: Defining Paid Social Advertising KPI’s, A/B Testing, and 3 useful ROI models: Sales Funnel, Multiple Attribution and Lifetime Value of Customer.

Facebook Enhanced Ads Manager Report & Enhanced Insights: Learn how to create a custom report to include multiple KPI metrics and the different metrics for measuring Facebook ad spend ROI. Learn how to break out ad performance by demographics and geography to better understand the performance of your efforts and the audience you are reaching. Facebook Enhanced Insights: Learn about Social Reach and the exponential return of Facebook’s Virility and Social Reach Dimensions and Facebook Custom Metrics.

Twitter Analytics & Twitter Web Analytics: Learn to measure your Twitter traffic on the platform as well as how much traffic is being driven to a site by your ad spend and social property. Promoted Tweets dashboard: Impressions, Number of clicks and Click Rate. Follower growth chart: Track organic and paid follower growth.

LinkedIn Company Analytics: Track views and clicks from ads to your LinkedIn Company page or external website and learn about benchmarking options.

Pinterest Analytics: Pins Created, Reach, Website visitors, Most Repinned Content, Most Clicked Content and the Pinterest Secret Board. Pinterest Business Tools: Rich Pins and Pin It Button.

Integrating Organic Social Platform & Video Content: Incorporate video content from Instagram, Vine, Facebook and LinkedIn into your paid advertising execution. We’ll also cover how to integrate organic content from Pinterest, Instagram and Tumblr into your overall strategy.

Join us for Social Media AND Search Engine Optimization and save 0 on tuition! Many of our students take Social Media classes as well as Search Engine Optimization for a complete InBound Marketing education so we now offer 0 off tuition for students who register for both complete series! Check out our SEO classes hereWho Should Attend:

Marketing Professionals, Marketing Professionals, Executives in Transition, Entrepreneurs and anyone wanting to gain valuable insight and information they can immediately put to work. Join your industry peers, small businesses owners, entrepreneurs and freelancers for four comprehensive three-hour seminars held over two days. There will be plenty of real world case studies all building your knowledge and expertise in the dynamic and impactful social media.

Requirements: Working familiarity of Social Media platforms such as Facebook, Linked In or Twitter. Seminars do not require prior social media advertising experience. Those with questions are more than welcome to contact the instructor directly. Laptop or Tablet Computer: Recommended, not required.

DemandQuest reserves the right to change class dates, times and fees at any time.

About your Social Media Advertising Seminar Leader:

Ted Kozlowski: Silicon Valley veteran and current President of DemandQuest, Ted Kozlowski is a seasoned technology sales and marketing executive. He’s been a featured speaker and teacher in North Carolina, California and Minnesota representing companies such as Network Solutions, The Institute for Entrepreneurship at the University of North Carolina, Homestore.com, Computer Associates and many more. He has shared his expertise on social media strategy, Google AdWords Advertising, Google Analytics and InBound Marketing with local chambers and at national conferences. He has a passion for helping small and medium sized business owners learn how to increase their online presence and generate new business while avoiding scams.

 

 

 

DemandQuest: the Twin Cities' only Google Certified Partner offering complete training.

DemandQuest was founded by marketing & sales entrepreneur Ted Kozlowski. Having crafted marketing solutions for a variety of organizations and industries, and having worked extensively with such internet marketing companies as Google, Yahoo!, Microsoft, Facebook and LinkedIn, DemandQuest’s founder and instructors are uniquely qualified to take the guesswork out of your marketing efforts and provide processes and solutions that are easy to use and affordable for businesses of all sizes.

at DemandQuest HQ
2112 Broadway Street NE
Minneapolis, United States

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How To Market Your Business For Beginners

How To Market Your Business For Beginners
Event on 2014-03-01 15:00:00

In this class we will take a look at the basis of marketing, target market, defining your audience and how to get your product to the people who matter the most. You will aquire the one-on-one information you need to take your marketing strategy to the next level. Sign up now!

at Exxtra Space Suites
3595 Hiram Douglasville Highway
Hiram, United States

Posted in How To Market Your Business | Tagged , , , | Leave a comment

New Business Ideas for 2014 Empowered Ezine Gives Its Best Picks

San Diego, CA (PRWEB) April 07, 2014

EmpoweredEzine.com is an article directory that gives new and experienced entrepreneurs access to informative articles and sage advice from successful business owners and industry professionals. The websites motto Where Knowledge Equals Power sums up the goal of each article posted for the readers. A new guide posted on Empowered Ezine continues to empower new entrepreneurs by offering some advice on what to look for when attempting to find the best new business ideas for 2014.

The new article starts by saying, There are many advantages that people should consider when they want to create their own business. 2014 promises to be a banner year for many business owners out there, who likely want to make the most out of this opportunity. Some people will naturally want to take a look at the different types of new business ideas for 2014. Small and home based businesses are poised to experience a major boom soon. This should encourage many people to get creative and look for the best option that will suit their lifestyle. Many professionals will be impressed by the lucrative opportunities available to them through here.

The Empowered Ezine article continues by saying, It will first be important for many people to identify the field in which they want to operate. Many small business owners have found a considerable amount of success with online business operations. Affiliate marketing has created an excellent opportunity for any owner who wants to capitalize off of this growing field. They will simply need to have an eye for how they can generate referrals and make the most out of ad placement services. What is better is that many affiliate marketers will not even have to sell a physical product to succeed. They can simply capitalize off of linking consumers to information or other providers online.

Empowered Ezine explains that there are countless opportunities for online business success, and even those who have an offline business can benefit from building their presence online. One of the benefits of having an online business as well as a traditional brick and mortgage business, according to the article, is that seasonal products can be sold year round, since the business can sell to any country in the world and there is always somewhere where things are hot, or cold, or wet, or any weather that the products are intended to be used in.

Lastly, Empowered Ezine says, Many people will want to think about some of the unique services that they can offer through their small business. Senior care services and tutoring are a couple fields that are currently growing. This will create a great opportunity for anyone who wants to increase the sales that they generate using these services. If owners create a web presence now, they will be better able to manage the service requests that they get. This will give people the opportunity that they need when it comes to boosting the profile of their business as well.

For more information on starting a new business in 2014, click here to read the full article on Empowered Ezine.







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Top Content Marketing Consultants Rankings Announced by bestseos.com for

Top Content Marketing Consultants Rankings Announced by bestseos.com for
The process involves an in-depth analysis of best performing Content Marketing companies in areas including targeting, specialization, keyword analysis, volume, and needs analysis. Client evaluations of competing Content Marketing services are …
Read more on PR Web (press release)

PR Marketing Consultant Michael X Reveals Latest SEO Tactics Live At GKIC
PR Marketing Consultant Michael X revealed the latest SEO strategies for ranking press and news releases quickly and effectively in front of a live audience at the 2014 GKIC Superconference hosted in Dallas, Texas. (Newswire.net — March 30, 2014 …
Read more on Newswire (press release)

10 Best Search Engine Marketing Consultants in the UAE Declared by topseos
The ten top search engine optimization services in the UAE have been announced by topseos.ae for the month of April 2014. topseos.ae provides businesses with rankings online to showcase the top internet marketing services which produce competent …
Read more on PR Web (press release)

Posted in Marketing Consultants | Tagged , , , , , | Leave a comment

The Best Examples, Questions, And Guides To Find Your Social Media

The Best Examples, Questions, And Guides To Find Your Social Media
Finding a voice for your social media marketing can be difficult because the concept is somewhat unlike other optimization strategies online. Voice is not a … You're right in assuming that brands refer to big and small companies who sell products and …
Read more on Fast Company

New Gig Harbor marketing company finds a niche technique
“It's a combination of street performance and brand promotion,” said owner Eddie Fernandes. “It's been really effective.” Orci specializes in marketing and promotion. Fernandes said “Orci” is Latin for “gorilla.” It's a play on the term guerilla …
Read more on Peninsula Gateway

Which Companies Are Getting Local Marketing Right?
This indicates that companies either don't understand local marketing or are choosing not to invest in it, even though the magnitude of online interaction creates a mandate for retailers to invest in local Internet marketing. The industry is growing 13 …
Read more on Mobile Marketing Watch

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Gold’s Gym Manassas Celebrates 20 Years of Amazing Gym Traditions


Manassas, VA (PRWEB) April 21, 2014

Everyone needs a little celebration in their life and here at Golds Gym Manassas we are celebrating in a big way! The health club is commemorating the 20th anniversary of serving the Manassas community with an out of this world party on Saturday April 26th and we want the whole family to come and have an amazing time! Owner Bob Rawlins attributes the health clubs success to his amazing staff. We are so proud to have served the Manassas community for 20 years. Our success has come from offering great customer service, state of the art work out equipment, the best group exercise instructors and personal trainers as well as our fantastic kids club staff.

Starting at 10:00am, the gym will be jam packed with fun all day. Until 2:00pm there will be games, a moon bounce, face painting and so much more. The kids will have the time of their lives at our open house with games just for kids with their own prizes! Moreover, Gary Clark, other Redskin legends and SuperBowl champions will be at Golds Gym Manassas for a once in a lifetime training experience. Spots are limited so make sure to contact play45clinics.com/golds to sign-up. This is an opportunity that one does not want to miss.

Dont forget that at the fitness center, there will be free group classes offered such as BodyPump, Zumba, Insanity and many, many more. For more information and class times, please feel free to call the front desk. Furthermore, the gym will be offering free healthy lifestyle testing. There will be spinal screenings, body fat testing, blood pressure readings and of course delicious healthy snacks. Do not forget the live music and food that will be served from local companies.

Everyone who comes to Gold’s Gym Manassas as we commemorate aiding the Manassas community for 20 years can spin the prize wheel and win a prize. Prizes include free t-shirts, gift cards, even free memberships. There is so much to do and see so make sure you come on down and visit us on April 26th. For more information on our gym, please visit, http://www.goldsgym.com/manassasva/.

About TAG Business Strategies:

TAG Business Strategies has been a proven leader in online marketing and supplemental franchise marketing since 1999. TAG is a BBB rated A+ company and a certified partner of Google and major PPC engines. With innovative marketing techniques and a true sense of the evolution of marketing, TAG keeps clients a step ahead of the competition. In addition to hundreds of small/medium businesses and franchises across the USA, TAG Business Strategies also boasts fortune 500 clients like Pulte Homes USA.

To learn more about TAG Business Strategies and the solutions the company can offer, visit http://www.TAGBusinessStrategies.com.







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Sales Fortune is in the Follow-up – Lunch & Learn Seminar

Sales Fortune is in the Follow-up – Lunch & Learn Seminar
Event on 2014-04-23 12:00:00

Join us for a Lunch & Learn on:

“Sales Fortune is in the Follow-Up", with Cheryl Scoffield

 

Sales fortune is in the follow-up … but it doesn’t just happen by coincidence! Learn 3 steps to develop a systematic approach to harnessing more opportunities to grow your business by turning leads into sales.

As The Follow-Up Specialist, Cheryl, of Kickstart Your Company, knows how to turn sales leads into sales deals. Her company provides consulting, training, and mentoring of advanced in-person and online lead generation and follow up marketing skills.

This is a Lunch & Learn so feel free to bring your own brown-bagged lunch (please nothing pungent, like fish, curry, or garlicky food).

Online registration – secure your spot!   + ticket fee*
includes HST, a hot beverage, and a small snack

START: 12:00pm sharp. Please arrive by 11:45am to get settled in for a prompt start.


Ticket Fee At the Door: + HST

This option does NOT guarantee you a spot; if we fill the room we may be unable to accommodate you. Please phone us on the day to check availability and avoid disappointment; better yet, register now!


*No need to print your ticket if you register online; we will have your name on our registration list.

at Beach Business Hub
2181 Queen St E
Toronto, Canada

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Megan Fitzgerald being interviewed for Fortune Small Business Magazine and CNN

Megan Fitzgerald being interviewed for Fortune Small Business Magazine and CNN


Image by meganfitzgerald
Megan Fitzgerald, Expat and International Career Coach of Career By Choice, being interviewed for Fortune Small Business Magazine and CNN (FULL VIDEO LINK:
bit(dot).ly(slash)/c9UznD )

Posted in Small Business Magazine | Tagged , , , , , , , | 1 Comment