XAPPmedia Appoints Former Microsoft Executive Paul Burden to Executive Team as Senior Vice President of Sales and Advertiser Relations

Washington, DC (PRWEB) July 24, 2014

XAPPmedia, provider of the first interactive audio advertising service, announced today the addition of Paul Burden as senior vice president of sales and advertiser relations to its executive team. A former Microsoft executive that led federal sales for the technology giant for over 15 years, Paul will work with advertisers and agencies to solve their challenge of connecting with ultramobile consumers through audio apps.

A technology and sales veteran, Paul recently served as EVP of sales for Online Parking Pass and was founder and CEO of Sky-Fi Studios, a commercial drone service. While at Microsoft, Paul started the Federal sales team and grew it to 250 people who worked with agencies, systems integrators, and solutions providers to deliver enormous revenue growth across multiple sales channels.

We are focused on helping audio app publishers better monetize their burgeoning listenership and advertisers drive higher ROI by increasing audio ad response rates. Since we launched XAPP Ads in April, we have had tremendous inbound interest from advertisers and agencies, as well as audio content publishers. Pauls successful track record in building and managing multiple sales channels to satisfy rapidly growing demand is already proving to be an invaluable asset, said Pat Higbie, CEO and co-founder, XAPPmedia.

Newly appointed XAPPmedia senior vice president Paul Burden commented, XAPPmedia is combining mobile, voice and cloud technology to support Internet audio advertising at just the right time. Audio content consumption on mobile devices is undergoing an explosive growth phase and advertisers are looking for effective methods to reach this large audience. XAPP Ads demonstrated ability to drive much higher conversion rates than existing audio ad formats fits that need. I was immediately impressed by the technology and the quality of the inbound advertiser interest. I look forward to supporting industry adoption of the Voice Click for audio advertising.


XAPPmedia is the leader in interactive audio advertising and is the first company to Give Consumers a Voice by allowing instant connections with brands through mobile audio apps. XAPP Ads present branded content followed by an opportunity for consumers to interact with ads by voice to receive more content, be connected directly with offers or get back to more listening. Unlike other mobile ad formats, XAPP Ads are effective even when consumers are ultramobile, which means they are listening but cannot interact with a mobile screen visually or by touch. The immediate voice conversion opportunity brings better ROI to advertisers and increases ad inventory yield for audio app publishers. XAPPmedia was founded in 2012 and is headquartered in Washington, D.C.

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Ewomennetwork International Conference & Business Expo

Ewomennetwork International Conference & Business Expo
Event on 2014-08-07 00:00:00
"Ewomennetwork International Conference and Business Expo will take place in Dallas, United States Of America for a period of four days. This international expo will include more than 500,000 women entrepreneurs from all over the world. By attending this expo these women entrepreneurs will be benefitted as they will get a chance to have a face to face interaction with the leading experts related to the sectors of food and beverage, health and fitness, home decor, beauty and fashion accessories.
Ewomennetwork International Conference and Business Expo will give an opportunity to the exhibitors to discover new business opportunities with the women entrepreneurs, key decision makers and industry leaders. Extraordinary business women from all over the world will also attend this event."

at Hilton Anatole
2201 Stemmons Freeway
Dallas, United States

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Retail Marketing Ideas: The Power of Sidewalk Signs

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Video Rating: 4 / 5

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Law Firm Marketing Ideas | Attorney Marketing | Lawyer Marketing and Branding Tips

http://enlightenedmarketingllc.com/law-firm-marketing-ideas Law Firm Marketing Ideas Free 30 Minute Consultation: (970) 797-2276 0:05 Law Firm Marketing Idea…
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What can the Small Business Association do for your business?

What can the Small Business Association do for your business?
Moore's duties include delivering Small Business Administration programs and services in Michigan including the SBA loan program, the government contracting and minority enterprise development programs and oversight of the Michigan Small Business …
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Freshbooks gets M for its cloud accounting services
This new funding is supposed to help the company claim a larger share of the market. “Well, suffice it to say, we're going after a massive market. There are over 60 million small business owners in North America alone, and the vast majority of them are …
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How private NAS beats the public cloud for small business
Today's NAS devices can serve as platforms for virtualization services that would otherwise require expensive and complex hardware to manage. The opportunity to take advantage of NAS as a more economic alternative to a pricey contract with a company …
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GuidePoint Media Joins Microsoft Marketing Services Bureaus Elite Vendor List

Brighton, MA (PRWEB) May 16, 2014

As a provider of a range of integrated marketing programs for Microsoft Dynamics ISVs and VARs, MSDynamicsWorld.com helps marketers build brand awareness, deliver a powerful message, and generate targeted leads in the Dynamics channel through opt-in interaction with tens of thousands of Dynamics users and partners. Marketing services include content-based lead generation, advertising, event sponsorships, and custom research– all delivered to highly targeted audiences according to product interests, industry, role, and other factors.

Microsofts Marketing Services Bureau is an elite group of vendors, specifically compiled to meet the marketing needs of Microsoft Dynamics partners. MSB vendors offer a wide variety of marketing and lead-generation services, including outbound and inbound marketing as well as consulting and content creation. Each MSB vendor must have experience with Microsoft Dynamics partners and products, and received a reference or recommendation from a Dynamics partner within the past year. Information about the Marketing Services Bureau’s value-added services can be found on PartnerSource, the secure site for Dynamics partners only.

The US Microsoft Dynamics team is delighted to have GuidePoint Media/MSDynamicsWorld.com join the Marketing Services Bureau (MSB), said Nicole Vandenberg, senior product marketing manager, Microsoft Dynamics ERP Volume. Their services are a great match for the needs of Microsoft Dynamics partners and, like all MSB vendors, they have the experience and expertise of working with Microsoft Dynamics partners and products. Were looking forward to GuidePoint Media/MSDynamicsWorld.com helping Microsoft Dynamics partners ramp up their marketing and create new business opportunities.

Through its relationship with the MSB, GuidePoint Media will bring the full range of MSDynamicsWorld.coms targeted marketing programs to Microsoft Dynamics partners. MSDynamicsWorld.com joins the MSB as its site continues to expand both its editorial coverage and its range of content and event-based marketing offerings. The recently launched Premium Membership program for Dynamics ISVs offer partners exclusive access to the sites readers for promoting solutions and case studies, posting press releases, and accessing proprietary research findings. And new industry-specific newsletters are providing new, high quality content to readers based on their stated interests.

Inclusion in the US Microsoft Dynamics teams Marketing Service Bureau is an exciting step for our organization, said Adam Berezin, co-founder and CEO of MSDynamicsWorld.com. Our range of marketing and advertising services, focused on the Dynamics ERP and CRM user and partner communities, have been adding value to the marketing efforts of partners for over six years. Recognition by the MSB will help us to evolve our offerings as we continue to focus on providing the best tangible value of any marketing investment in the Microsoft Dynamics ecosystem.

About MSDynamicsWorld.com

MSDynamicsWorld.com, a publication of GuidePoint Media, is an independent online news and information resource covering the Microsoft Dynamics ERP and CRM community through articles, online events, research, and vendor-supplied content. The sites marketing and advertising offerings range from Premium Membership for Dynamics ISVs and VARs to hyper-targeted advertising, content-based lead generation, event sponsorships, targeted newsletters, and more.

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MLM Expert Michael S. Clouse – How To Build A Network Marketing Business

Learn how to put together a Network Marketing success plan that works for YOU! Discover the #1 mistake most people make in Network Marketing, along with how …
Video Rating: 4 / 5

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Competition Drives Two Auto Dealerships to Peak Performance

Phoenix, AZ (PRWEB) June 19, 2014

Two Phoenix dealerships are coming off their biggest sales weeks ever. And all it took was a little head-to-head competition in the form of a Car Wars Grudge Match.

On average, Larry H. Millers Toyota Peoria and the Van Tuyl Groups Midway Nissan request around 80 – 100 customer appointments during a normal week, securing about a quarter of those.

But during last weeks inaugural Car Wars Grudge Match, the two dealerships not only saw a spike in requested appointments, but also enjoyed a stark jump in secured appointments. With no new training or an increase in ad spending, they requested an average of 600 appointments each, securing an close to 400 appointments. Thats over 25x their typical number of booked appointments and a success rate of 67 percent!

Car Wars is a competitive scoreboard call-tracking platform that puts dealers in head-to-head battles to be better on the phone and drive more sales. During the weeklong Grudge Match, Car Wars pitted these two rival teams against each other to put their phone skills on the line. Weeks leading up to the match were full of high-stake bets and preparation for each team. Teams and individual sales people earned points by doing great things on the phone, from requesting the appointment to calling back missed opportunities.

LHM edged out VT by Owning the Phones all week long and bringing some seriously innovative strategies to the table. One salesman at LHM even cold called a McDonalds and asked the manager if there were any employees interested in buying a car. He ended up getting the manager to submit a credit application, and he got approved to buy a car.

“Car Wars is a great system and a great tool. I’m looking forward to the future sales from this crazy week…My team did amazing,” LHM general manager Jay Carley proudly said.

But even Midway Nissan, who ultimately lost the match, brought in some impressive numbers. They were picking more than 600 calls within a few rings, when just the week before they were only picking up around 200. They also followed up on soft appointments 4x more than they had the week prior. Thats a huge improvement to their commitment on the phone.

Cody Smith at Midway Nissan grabbed the MVP title of the entire match. Smith set the standard on the phones, bringing in the most individual points and even came in on his off days to help his team. His hard work earned him a Caribbean trip for two.

Both dealerships are seeing serious results, and will continue to see them for weeks to come all because of a little friendly competition. Grudge Match is proof that the quickest, easiest way for any dealership to increase their bottom line is to simply get better on the phone.

Want to compete in Grudge Match II? Go to the Grudge Match page now to enter your dealership and your rival.

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Arete Rehabilitation Announces New Business Development Director

Amesbury, MA (PRWEB) July 20, 2014

Arete Rehabilitation recently announced the addition of L’Oren Rogerson as their new Director of Marketing and Business Development. As the premier provider of contract rehabilitation services to the post acute providers, the addition of L’Oren continues their focus on regional expansion. She will be charged with business development for all three company divisions, full service, temporary, and management consulting thus paving the way for future organizational expansion.

Arete has experienced tremendous growth since its inception, which has accelerated our need for adding this new position to the company,” explained Michael Mahoney, President at Arete Rehabilitation. L’Oren’s depth of expertise in marketing, social media, and professional networking coupled with her extensive knowledge of the regional business climate will greatly benefit Arete Rehabilitation and our future expansion goals.

Prior to joining Artete Rehabilitation, L’Oren was Director of Marketing and Communications for Longmeadow of Taunton where she was responsible for creating and re-branding the company. She built an extensive network of referral sources, promoted a positive community response through development of complimentary programs, and has been involved in numerous networking events. She resides in Massachusetts with her husband and two children.

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Bobby Kim – Guerrilla Marketing and Creative Story Telling Trade Secrets

Bobby Kim – Guerrilla Marketing and Creative Story Telling Trade Secrets

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