Google Analytics for Business
Event on 2014-09-24 09:00:00
To pay by bank transfer please call +353 1 6401 800 or write to firstname.lastname@example.org
Google Analytics for Business course track, offers business oriented view on analytics tool and processes surrounding implementation, strategies and making business decisions based on data. Google’s ecosystem of services connected into robust reporting and measurement framework is powerful business and analytical engine necessary for any business manager looking after performance and business goals and improvement.
How to reflect business into Google Analytics, measure and analyze – becomes cornerstone in any online business. Three day course teaches you how to apply business KPI’s and follow using Google Analytics, understand terminology, build requirements for deployment, get ready for large scale implementations and develop right way of thinking when working with web analysis.
Since introduction of Urchin software in 1998 (predecessor of Google Analytics) it was hard to imagine the scale and impact that Urchin and Google Analytics would eventually have on web business. In last 16 years industry and web measurement matured and placed us in position to make from simple to strategic decisions.
The course is aimed at business managers working with data, analysts dealing with online business, web and project managers preparing for implementation. Through course, facilitated exercises and discussion, you will learn:
how to implement right strategy to specific industry
how to track offline events and goal with Universal Analytics
how to define relevant KPIs and track properly
how to define and implement Tag Manager solution
how to build reporting system for different levels of organization
how to incorporate costs and external data in Analytics
What leaders of digital analytics have to say:
“We have so much data on the web, almost all of it available for free, that we dive into the the data ocean hoping that magically awesome things will follow. They never do.” – Avinash Kaushik, Google / Marketing Motive
“Once you have and trust the data you need, it’s time for the business layer, which is simply about getting the right people the right data — in the right format at the right time — to make the right decisions.” – David Booth, Cardinal Path
"Analytics is the process of obtaining an optimal and realistic decision based on existing data." – Stephane Hamel, Cardinal Path
By rethinking the way we use data and understanding our audience, we can create meaningful stories that influence and engage the audience on both an emotional and logical level. – Daniel Waisberg, Google
About the trainer
Ivan Recevic is co-founder of digital marketing agency “Huge Media” and digital consultancy company “gaia Consulting”, acting as principal consultant for web business and analytics, working on strategies and implementations in wide range of industries. He specialises in retail and travel industry solutions, working with decision makers, business managers and developers, consulting and building great systems that support business.
Refund policy: we offer a 100% refund on tickets if you cancel more than two weeks before the event. For cancellations less than two weeks before the event we do not offer a refund, but you will be able to transfer your place to someone else.